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The original influencer and the person who invented the "Home" retail category, Martha Stewart, became the latest CEO to tell employees to get back to the office five days a week and be available around the clock (even from their bathtubs on weekends.)
Here’s what Martha Stewart gets right.
1. Martha understands her business.
As she explained to Kara Swisher, “We are a creative company. We are a collaboration company. We have to see each other, see what we’re doing. It doesn’t work on three days a week.” She’s right. You can’t feel a textile or taste a sweet potato pie on Zoom. Martha’s world is to create and teach how to make “perfect things,” and yes, her employees need to be together to get work done.
2. Every company has a metabolism, and the CEO sets the rate.
Martha’s rate is high, about 18 hours a day, plus weekends. She cites her mom as a role model - she raised six children, taught school full time, cooked all the meals, helped her husband in the garden, and canned vegetables. If that’s the role model of your organization's CEO, you might understand why not answering her call on a weekend - because you’re in the bath - could be grounds for dismissal.
3. Martha understands that other businesses are different.
Flex work, she says, “is okay for accountants who have all their stuff on their computers. They can do it all at home.” And she insists that a work week is five days, not four, and certainly not three.
Article 1: Our Vision for Working Better
Article 2: The F-Word at Work, Flexibility
Article 3: https://rebeccaryan.com/assets...
Rebecca Ryan, APF
Rebecca Ryan captains the ship. Trained as a futurist and an economist, Rebecca helps clients see what's coming - as a keynote speaker, a Futures Lab facilitator, an author of books, blogs and articles, a client advisor, and the founder of Futurist Camp. Check out her blog or watch her Q&A on how NGC helps organizations prepare for the future using Strategic Foresight. Contact Lisa Loniello for more information.
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